Static signage
Static signage
Client

CALVIN KLEIN

Year
2017-2019
Deliverables
Owned graphic category across mens cut & sew and woven verticles. Worked cross-functionally with product development and market teams from sourcing and development to product line adoption.

Project Overview

Project Overview

Supported menswear design team for the Asian and American markets under Raf Simons, Matthieu Blazy and Pieter Mulier's creative direction during one of the brand's most critically celebrated eras, contributing to globally distributed RTW collections and high-profile editorial campaigns.
Supported menswear design team for the Asian and American markets under Raf Simons, Matthieu Blazy and Pieter Mulier's creative direction during one of the brand's most critically celebrated eras, contributing to globally distributed RTW collections and high-profile editorial campaigns.
METROPATH
produced digital signage interfaces, interaction prototypes

Project
Approach

Owned the men's graphic development category from concept through line adoption, while creating and updating tech packs to ensure design intent translated accurately to manufacturing partners across seasonal launches.
MetroPath is a speculative transit innovation concept
MetroPath is a speculative transit innovation concept

Key
Challenges

Maintaining creative precision across fast-moving runway and editorial cycles required tight sample management, clear cross-functional communication, and rigorous fit documentation to keep approvals on track without inflating sample budgets.
daily commuters and tourists

impact

impact

Improved team efficiency by 30% and reduced intern onboarding time by 50%, while helping bring a boldly expressive Spring 2019 collection to life across womenswear and menswear categories.
Improved team efficiency by 30% and reduced intern onboarding time by 50%, while helping bring a boldly expressive Spring 2019 collection to life across womenswear and menswear categories.

Next Projects

Next Projects

Next Projects

VAULT

PRABAL GURUNG

A luxury fashion brand blending refined craftsmanship with bold color, cultural storytelling, and contemporary glamour.