Client
JAIME
Year
2024- Present
Deliverables
Full brand development spanning creative direction, product design, soft goods production, and go-to-market strategy for an independent menswear label.
Project
Approach
As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.
Key
Challenges
Scaling an independent menswear brand from inception required balancing creative vision with the realities of early-stage production, vendor development, and multi-currency operations across Dominican Republic and U.S. markets.
LEVI'S
Levi Strauss & Co. is an iconic American apparel company best known for inventing blue jeans and shaping global denim culture for over 170 years.