Project
Approach
As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.
Deliverables
Full brand development spanning creative direction, product design, soft goods production, and go-to-market strategy for an independent menswear label.
JAIME is a Dominican Republic-based independent menswear brand founded by Liana Jaime López, exploring the intersection of cultural heritage, refined craftsmanship, and contemporary design.
JAIME is a Dominican Republic-based independent menswear brand founded by Liana Jaime López, exploring the intersection of cultural heritage, refined craftsmanship, and contemporary design.
As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.
impact
Established JAIME as an emerging voice in independent menswear, building a brand rooted in Dominican identity with a product development foundation informed by experience across Calvin Klein, Levi's, and Ashya.
