Client
LEVI'S
Year
2022-2024
Deliverables
Product Development
Project Overview
Project Overview
Contributed to the product development for Men's Collections and Exclusive Collaborations such as, Pride, and Lunar New Year, 150th Anniversary of the 501®, Levi's x Tom Sachs, and later for Red Tab Men's Denim, Non-Denim, Workwear, Fashion and Outerwear verticals, including the following classic men's fits: 565™ Loose Straight, 568™ Loose Straight, Extra Baggy, 578™ Baggy, 550™ Relaxed, 559™ Relaxed Straight, 555™ Relaxed Straight, 511™ Slim, 510™ Skinny, 541™ Athletic Taper, 512™ Slim Taper, 502™ Regular Taper, 527™ Slim Bootcut, 567™ Relaxed Flare, 517™ Bootcut Jeans.
Contributed to the product development for Men's Collections and Exclusive Collaborations such as, Pride, and Lunar New Year, 150th Anniversary of the 501®, Levi's x Tom Sachs, and later for Red Tab Men's Denim, Non-Denim, Workwear, Fashion and Outerwear verticals, including the following classic men's fits: 565™ Loose Straight, 568™ Loose Straight, Extra Baggy, 578™ Baggy, 550™ Relaxed, 559™ Relaxed Straight, 555™ Relaxed Straight, 511™ Slim, 510™ Skinny, 541™ Athletic Taper, 512™ Slim Taper, 502™ Regular Taper, 527™ Slim Bootcut, 567™ Relaxed Flare, 517™ Bootcut Jeans.
Project
Approach
Project
Approach
Supported product development for a high-profile brand collaboration with renowned artist and interior designer Tom Sachs, translating his signature industrial, handcrafted aesthetic into wearable Levi's product through close coordination between creative and technical teams across proto and sample phases.
Supported product development for a high-profile brand collaboration with renowned artist and interior designer Tom Sachs, translating his signature industrial, handcrafted aesthetic into wearable Levi's product through close coordination between creative and technical teams across proto and sample phases.
Key
Challenges
Collaborated across design, product development, and vendor teams to translate every signature 501® trim detail — from patch to hardware — into six distinct languages, managing seven unique BOMs simultaneously to ensure each language variant was executed with accuracy and cultural intentionality from proto through bulk.
Key
Challenges
Collaborated across design, product development, and vendor teams to translate every signature 501® trim detail — from patch to hardware — into six distinct languages, managing seven unique BOMs simultaneously to ensure each language variant was executed with accuracy and cultural intentionality from proto through bulk.
impact
impact
The 150th Anniversary 501® became a globally resonant product launch, with localized trim details serving as a storytelling vehicle for the brand's heritage across diverse international markets.
The 150th Anniversary 501® became a globally resonant product launch, with localized trim details serving as a storytelling vehicle for the brand's heritage across diverse international markets.
Next Projects
Next Projects
ASHYA
A New York–based luxury accessories label known for sculptural travel pieces rooted in cultural exploration and intentional design.