Client
ASHYA
Year
2019
Deliverables
Optimized soft goods production and packaging operations by streamlining tech packs, reducing costs and defects, and strengthening vendor coordination to accelerate time-to-market and ensure on-time delivery.
Project Overview
Project Overview
ASHYA is a luxury accessories brand rooted in travel, cultural exploration, and intentional design. During my apprenticeship, I supported soft goods production and development, bridging design vision with technical execution to bring seasonal collections to life.
ASHYA is a luxury accessories brand rooted in travel, cultural exploration, and intentional design. During my apprenticeship, I supported soft goods production and development, bridging design vision with technical execution to bring seasonal collections to life.

Project
Approach
Project
Approach
Streamlined tech pack documentation and vendor communication to reduce revision cycles, while coordinating end-to-end material sourcing with leather suppliers and mills from sampling through fulfillment. I also implemented a hands-on quality inspection process and maintained a detailed production tracker to ensure accountability from sampling through fulfillment.
Streamlined tech pack documentation and vendor communication to reduce revision cycles, while coordinating end-to-end material sourcing with leather suppliers and mills from sampling through fulfillment. I also implemented a hands-on quality inspection process and maintained a detailed production tracker to ensure accountability from sampling through fulfillment.

Key
Challenges
As a growing brand, balancing production quality, cost efficiency, and speed required building rigorous inspection and tracking systems while maintaining strong supplier alignment across seasonal timelines.
Key
Challenges
As a growing brand, balancing production quality, cost efficiency, and speed required building rigorous inspection and tracking systems while maintaining strong supplier alignment across seasonal timelines.
impact
impact
Reduced quality defects by 30% and packaging costs by 25%, strengthening the brand's operational foundation and supporting reliable, on-time delivery for a growing customer base.
Reduced quality defects by 30% and packaging costs by 25%, strengthening the brand's operational foundation and supporting reliable, on-time delivery for a growing customer base.

Next Projects
Next Projects

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A globally recognized fashion house celebrated for modern minimalism, sensuality, and timeless American style.
