Client
JAIME
Year
2024- Present
Deliverables
Full brand development spanning creative direction, product design, soft goods production, and go-to-market strategy for an independent menswear label.
Project Overview
Project Overview
JAIME is a Dominican Republic-based independent menswear brand founded by Liana Jaime López, exploring the intersection of cultural heritage, refined craftsmanship, and contemporary design.
JAIME is a Dominican Republic-based independent menswear brand founded by Liana Jaime López, exploring the intersection of cultural heritage, refined craftsmanship, and contemporary design.
Project
Approach
Project
Approach
As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.
As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.
Key
Challenges
Key
Challenges
Scaling an independent menswear brand from inception required balancing creative vision with the realities of early-stage production, vendor development, and multi-currency operations across Dominican Republic and U.S. markets.
Scaling an independent menswear brand from inception required balancing creative vision with the realities of early-stage production, vendor development, and multi-currency operations across Dominican Republic and U.S. markets.
impact
impact
Established JAIME as an emerging voice in independent menswear, building a brand rooted in Dominican identity with a product development foundation informed by experience across Calvin Klein, Levi's, and Ashya.
Established JAIME as an emerging voice in independent menswear, building a brand rooted in Dominican identity with a product development foundation informed by experience across Calvin Klein, Levi's, and Ashya.
