Client

JAIME

Year

2024- Present

Deliverables

Full brand development spanning creative direction, product design, soft goods production, and go-to-market strategy for an independent menswear label.

Project Overview

Project Overview

JAIME is a Dominican Republic-based independent menswear brand founded by Liana Jaime López, exploring the intersection of cultural heritage, refined craftsmanship, and contemporary design.

JAIME is a Dominican Republic-based independent menswear brand founded by Liana Jaime López, exploring the intersection of cultural heritage, refined craftsmanship, and contemporary design.

a mobile app design

Project
Approach

Project
Approach

As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.

As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.

Key
Challenges

Scaling an independent menswear brand from inception required balancing creative vision with the realities of early-stage production, vendor development, and multi-currency operations across Dominican Republic and U.S. markets.

Key
Challenges

Scaling an independent menswear brand from inception required balancing creative vision with the realities of early-stage production, vendor development, and multi-currency operations across Dominican Republic and U.S. markets.

digital experience for bookings, space access

impact

impact

Established JAIME as an emerging voice in independent menswear, building a brand rooted in Dominican identity with a product development foundation informed by experience across Calvin Klein, Levi's, and Ashya.

Established JAIME as an emerging voice in independent menswear, building a brand rooted in Dominican identity with a product development foundation informed by experience across Calvin Klein, Levi's, and Ashya.

Next Projects

Next Projects

Levi's Workwear Vintage Tint

LEVI'S

Levi Strauss & Co. is an iconic American apparel company best known for inventing blue jeans and shaping global denim culture for over 170 years.