Project
Approach
As founder and Creative Director, led all aspects of brand development — from concept and design through product development, production, and go-to-market strategy — building the brand's identity and operational infrastructure from the ground up.
Key
Challenges
Scaling an independent menswear brand from inception required balancing creative vision with the realities of early-stage production, vendor development, and multi-currency operations across Dominican Republic and U.S. markets.
impact
